Public relations professionals are the creators and curators of narratives that engage audiences and shape public perceptions of companies, brands, and issues.
In today's complex and rapidly evolving media environment, protecting the integrity of carefully crafted narratives as they are reshaped, repackaged, and retold by others through myriad social media channels is central to the PR function. As more engagement with brands and the conversations about them shift from traditional to social channels, social media monitoring and analytics need to ...