IRVINE, CA: Athletic footwear manufacturer and designer Asics America has selected Allison+Partners as AOR.
The company brought on Allison after working with the firm on a project basis last year, said Melinda Hutcheon, senior PR manager at Asics America.
Allison worked with Asics on its sponsorship of the New York City Marathon, which was cancelled after Hurricane Sandy, and the 2012 Olympic Summer Games in London, as well as a breast cancer awareness program, she explained.
Asics previously worked with a ...