While companies can find great opportunities for outreach in Asia-Pacific outlets, PR efforts call for research and understanding of regional customs.
The Asia-Pacific media industry represents a huge opportunity for US companies trying to market their products in the region, but it also presents numerous challenges for PR pros.
For starters, there's the need to customize pitches not just country by country, but city by city.
"It's not really accurate to look at Asia as one homogeneous region," notes Julia Astashkina, VP ...