A look back at PRWeek's 2000 Agency Business Report is revealing. The main feature reviewed business performance in 1999 and reflected the unbridled zeal of an industry experiencing a significant upswing. “The words, ‘I've never seen anything like this before,' have been commonly heard,” we reported. “Tales of 25%-40% organic growth in the first quarter don't raise eyebrows. Perhaps the industry really is in hyperdrive.”
Fast forward one year and our report's headline was “Party's over,” as Q1 2001 ...