After knocking down walls among disciplines, Sara Lee embarks on a global reputation effort
At one point in the not too distant past, Sara Lee had the number one-selling hot dog and top-selling bun in the US. However, it never ran a cross-promotional marketing effort because each product was from a different brand division under the Sara Lee umbrella. The hot dog was a Ball Park product, and the bun was from the Sara Lee division.
Jon Harris, SVP of global ...