Changes stemming from consolidation and the Web mean opportunities for PR pros.
Several recent industry events have impacted radio. While consolidation – such as the recent merger of XM and Sirius – tends to shrink staff, the number of programming options is growing, and stations are hungry to engage listeners. There are many opportunities for PR practitioners who develop relationships with the right people and understand the content stations want.
“Consolidation has made it more important [to] have your ducks in ...