When PRWeek's parent company, Haymarket Media, acquired DM News a few months ago, we all started to pay a lot more attention to the direct marketing universe. Particularly me, as I have taken on editorial duties with the new publication, in addition to my role at PRWeek.
While it has certainly been an education in direct marketing, it has also been a lesson in how issues that are so critical for one industry may get little hearing in the mainstream ...