In Washington, DC, a city so defined by bureaucracy, it's no surprise professional practitioners are often mired in conservative practices. Unlike counterparts in other cities, Washingtonians cling to the more traditional methods of employing trade groups and armies of lobbyists to disseminate messages to key influencers.
Stuck using a decade-old model, these corporate reps see social media as something to be sprinkled on a communications plan, not as a primary ingredient.
This model reflects a failure to understand that viral ...