The first thing is to clearly understand why the particular position at a PR firm is attractive to a candidate in the corporate arena, as well as the trade-offs for both sides.
Often, the variety of work at a PR agency can be a draw for candidates, who, at corporations, spend most of their time serving one client. It's important to understand the ramifications of this attribute, though. Working for several clients simultaneously can be exhilarating and fulfilling, but the ...