Winner: APCO Worldwide and Ford's Theatre Society: Abraham Lincoln Bicentennial Campaign & Theatre Reopening In October 2007, Ford's Theatre Society (FTS) turned to APCO to help launch its Abraham Lincoln Bicentennial Campaign, a multi-year renovation and expansion project, including the theatre, the Peterson House Museum where Lincoln died, and a new Center for Education and Leadership.
The strategy sought to reposition Ford's Theatre as an educational institution, which, according to focus group research, would involve the development of targeted fundraising ...