WASHINGTON: The US Army is evaluating firms to support its long-running “Boost” initiative, which promotes the importance of a high school diploma.
The winning firm will be tasked with launching a national media campaign to motivate young people to stay in school, as well as to encourage parents and other adults to urge at-risk students to graduate, according to a solicitation notice. Research shows that about 7,000 high school students drop out every day.
“Improving the educational achievement of America's ...