Arment Dietrich often tries its communications strategies on its own staff before offering those services to its clients. One idea the agency had was to position CEO Gini Dietrich (pictured) as a thought leader on various business issues.
After researching articles and blogs ranging from top business publications to industry-specific outlets, the agency set out to find the right opportunities for Dietrich.
Strategy
The overall goal was to position Dietrich as a business thought leader. Much research was required to do ...