In the wake of Arizona's controversial immigration legislation, the state plans to launch an integrated communications campaign to counter the negative effect the law has had on Arizona's tourism industry.
The law has reportedly hit hard the state's multibillion dollar leisure and business tourism industry, which has faced its own challenges relating to the economy and negative attention on business travel in the last year.
Geoff Freeman, SVP of public affairs for the US Travel Association, says: “What Arizona is confronting, in some ...