Paul Gallagher MD, Burson-Marsteller
Manages the issues and advocacy practice at the firm and co-leads the crisis team in the US
Traditionally, litigation has been one area where companies have felt required to limit their communications and avoid saying anything that could factor into the legal proceedings.
However, there is another type of crisis where saying less, at least initially, might be better. I am thinking of situations where a single company is being pressured to confront the ...