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Are there circumstances where ghost-blogging and tweeting are acceptable?

February 01, 2010

Yes

Susan Tellem Cofounder and partner, Tellem Worldwide
Ghost tweets for several healthcare and other clients

Whether you believe in ghosts or not, ghost tweeting is real. But just like a ghost, it's invisible to virtually everyone.

It is a PR pro's job to get to know the company and executives we work with inside and out. After working closely with the CEO and marketing people, we likely know more about the company and its philosophy than most staffers. And ...

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Are there circumstances where ghost-blogging and tweeting are acceptable?

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