Robert Moran, Partner, Brunswick
Nearly two decades of market research experience. He directs the agency's insight practice in the Americas
Though there are many emerging tools and methods that will reduce the use of traditional and online focus groups, they still remain viable tools for expanding insights.
Passive listening methods, such as social media analytics and the mining of behavioral data, are the largest challenges to traditional research methods in general and focus groups in particular. However, while these methods often ...