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Are bloggers vital to the media mix and how do PR pros build good relationships?

June 26, 2012

Panel
Stacy Becker, VP, Coyne Public Relations
sbecker@coynepr.com

Emily Kilpatrick, Director, US media relations, Qualcomm
corpcomm@qualcomm.com

Jason Mudd, Principal, Axia Public Relations
jmudd@axia.net

Scott Sutherland, Founder and principal, Sutherland Gold
scott@sutherlandgold.com

Cristin Zweig, PR manager, Trulia
czweig@trulia.com

Stacy Becker, VP, Coyne Public Relations
Bloggers are extremely important to the overall media mix, and surveys continue to document their influence, particularly on product recommendations. If you build the right relationship, bloggers may become your largest brand advocates.

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Are bloggers vital to the media mix and how do PR pros build good relationships?

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