CHICAGO: Archer Daniels Midland (ADM) is undergoing a substantial change in its external communications strategy, shifting from an advertising focus to a greater emphasis on PR.
ADM, which operates hundreds of plants worldwide to process products used in food and industrial markets, is building up its internal PR capabilities.
"National, corporate image advertising was the primary communication channel ADM employed to reach and influence opinion leaders and public stakeholders," said Victoria Podesta, VP of corporate communications, via e-mail.
She said the ...