NEW YORK: Although only five months old, the Association of PR Firms (APRF) is changing its name and entry requirements once again.
The newly-christened Council for Public Relations Firms (CPRF) wanted to convey its goal of setting standards for the PR industry, rather than just promoting the business, president Jack Bergen announced at a meeting last week. 'The name 'council' has more lofty connotations,' he told PRWeek.
The CPRF was originally called the AAPRF (American Assoication of PR Firms).
Membership ...