NEW YORK: AppSense, a cloud-based virtualization company, has hired Horn as its US AOR.
Todd Cadley, New York-based SVP, will lead the account team of six staffers.
Horn was hired after a review involving six firms. Mindshare PR previously managed technology press communications for AppSense for three years, but the company decided to go in a new direction and find a bi-coastal firm that could handle a broader scope of work.
“We are in the cloud technology business, and it's really ...