This week, Levi's new CMO Rebecca Van Dyck is transitioning from phones to jeans. During the time between her role as global marketing and communications lead at Apple and her new role at Levi's, she spoke with PRWeek about creating global consistency and the importance of the brand experience across industries.
Like other retail brands, Levi's is looking to achieve global alignment in terms of structure, communication, and marketing. What does this mean for your marketing approach, and how will ...