Industry experts disagree on how much the death of cofounder and former CEO Steve Jobs will affect Apple's communications structure and strategy.
Heidi Sinclair, president of the global technology practice at Weber Shandwick, said the company's marcomms tactics will likely remain consistent with the Jobs era.
“I think its been baked so deep in the DNA at this point that it's hard for me to imagine that they are going to change,” she said.
During Jobs' tenure as CEO, Apple was ...