CHARLOTTE, NC: Applebee's won out among twenty casual dining brands with the highest value of mentions across the media and social media in the fourth quarter last year, according to a recent analysis.
Between November 2010 and January of this year, Applebee's generated about $9.5 million worth of mentions. Media measurement shop General Sentiment, which produced the analysis, assigns the value a value of media impact of companies by measuring the purchase equivalent value of a brand's exposure.
Another way of ...