KANSAS CITY, MO: Restaurant chain Applebee's has selected Crossroads as its PR AOR following an RFP process that involved 12 agencies.
Initially, the company, a DineEquity brand, invited nine PR firms to participate in the review, but it is understood that three more agencies were added to the process at the beginning of August.
The [Applebee's brand] chose Crossroads because of its creativity and innovative thinking, said Dan Smith, communications manager for the chain.
Charlotte, NC-based DFPR, the brand's incumbent since September 2010 did ...