Applebee's PR push to become part of the neighborhood

LENEXA, KS: Restaurant chain Applebee's is increasing its presence in the neighborhoods where it does business, through an online campaign and contest called "Real Burgers for Real Heroes."

"We as a brand are always looking for ways to be a part of the neighborhoods where we do business," said Sara Engber, senior manager of national marketing for Applebee's. "The primary goal [of this campaign] is to activate our brand and help people connect through the Applebee's brand."