SAN FRANCISCO:  Articles that Verizon may soon be getting Apple's iPhone, ending AT&T's exclusivity it's enjoyed since the popular phone launched, have created somewhat of PR limbo for both carriers.

Potentially millions of paying wireless customers and iPhone sales are at stake, but until it's official both networks are mainly letting speculation swirl and remaining silent, even if it means putting vital PR efforts on ice.

“Nobody wants to do anything to upset the Apple cart,” said Candace Locklear, MD and ...