Apple has poached Vimeo's European head of PR, Nikki Thompson, for a senior PR role within its UK communications operation.

PRWeek UK understands that Thompson will lead communications for Apple's hardware devices, including the iPad, iPhone, and iPod, across Europe, the Middle East, India, and Africa.

It is understood that Thompson will replace Nick Grange, who Apple confirmed has departed the business.

Grange joined Apple alongside Rob Saunders in a high-profile strengthening of its communications team in 2011. Grange joined from Activision, where he was ...