Though New York City is one of the most popular places to visit in the world, Apple Core Hotels has experienced a drop in occupancy rates each July.
To convince families to abandon the beach and brave the city, Apple Core Hotels and Nancy J. Friedman PR, its AOR, created the family-friendly "Take the Grandkids, Leave the Parents" package.
"We wanted a different take on a normal New York City travel package," explains Jack Yeaton, AE at Friedman. "No other hotels ...