In the news
A new Nielsen study found 33% of smartphone and tablet owners downloaded a news app in a recent 30-day period.
Why does it matter?
The survey was good news for the media as it found that nearly one-in-five smartphone/tablet owners had paid for a news app, an encouraging sign given the challenges journalism has faced in monetizing PC-based online content.
Monica Bannan, VP of product leadership for mobile media at Nielsen, ...