WASHINGTON: APCO Worldwide has acquired a majority stake in advertising agency StrawberryFrog.
“What we're hearing from our clients is that the lines are blurring when it comes to the difference between paid and earned media. Those disciplines are connecting,” said Evan Kraus, EVP and head of APCO's StudioOnline. “It's increasingly a stakeholder-driven world. We wanted to get into advertising as increasingly our clients had needs in that area.”
StrawberryFrog will continue to operate independently with its current management team in place, ...