AOL launched AOL OpenRide as part of its strategy to move from a dial-up ISP to a provider of free products and services.
Organization: AOL
Campaign: AOL OpenRide
PR team: In-house
Other marketing: Online promotions, including sponsored search links and paid online media
Launch: October 4
Budget: Undisclosed
Objective: OpenRide provides a dynamic interface, where users can access e-mail, instant messenger chats, Web pages, and use a digital media center. The company hopes that adoption will be robust, owing to the product not requiring a credit ...