NEW YORK: AOL has enlisted DKC to raise brand awareness for its Platform-A digital advertising business, focusing on media outreach to mainstream press outlets and advertising trade media amid a tough ad climate.
AOL launched Platform-A last year as part of its transition from a subscription-based business to its current ad-supported model. Platform-A has worked with agencies on a project basis, but DKC is the first firm to work on the brand full-time since its 2007 launch, said Matthew Frankel, ...