NEW YORK: AOL hired Shift Communications as its AOR, confirmed Lauren Hurvitz, head of corporate communications at AOL.
She came on board in October and explained recent news of AOL's $315 million deal to acquire the Huffington Post had no bearing on the agency review, which the company began planning in the fall. It also had nothing to do with news the company would bring on Twitter co-founder Biz Stone as strategic adviser for social impact, or recent layoffs, which ...