Water is no longer plain old H20, and the non-carbonated market is taking the fizz out of the soda market.
The Beach Boys once embodied the free-living counterculture of the 1960s. But now, the icons are more concerned about what brand of water they drink. These days, it's Talking Rain's Twist.
The Preston, WA-based water and flavored-beverages bottler was sponsoring a concert just north of Seattle that The Beach Boys were performing in. Michael Fox, VP of sales and marketing at Talking ...