LOS ANGELES: The Recording Academy will launch a public education campaign about music downloading the week of the Grammy Awards, this February.
The Academy has hired Edelman - including its advertising arm Blue and its research arm StrategyOne - to develop a campaign that will include a website, PSAs, and a number of local-market activities. The campaign is sure to be another salvo in the increasingly intense effort by the music and film industries to combat the file-sharing that has eaten ...