In itself a $50 million PR contract is pretty big news - perhaps unprecedented in the history of the profession. But that is not the only reason that Fleishman Hillard grabbed the headlines last week with its appointment as overseer of the world's biggest ever anti-drugs campaign.
The real reason this is a phenomenal story has less to do with the huge sums of money involved; less to do with the eight month battle between big PR agencies; and less ...