The impact of a world gone digital is having two big, new effects on the corporate communications function: it's becoming more centralized – even in the most decentralized companies – and content creation/syndication is entering a whole new sphere.
Given the magnitude of these two trends, I'll devote this column to the issue of centralization and my next one to content creation.
You might have noticed a growing trend in which communications and marketing people report to the same executive. The new ...