It's up to anyone's best PR judgment what's going on behind the scenes at Hewlett-Packard this week, following yesterday's reports that the company's board of directors is considering replacing CEO Leo Apotheker.

HP, yet again, has become the buzz of the week. The most recent report comes from AllThingsD.com, a Wall Street Journal digital publication, that former eBay CEO Meg Whitman will be named as Apotheker's replacement by market close today. Other potential CEOs were also reportedly in the running.

UPDATE: Just ...