FDA-approval coverage
How can you maximize coverage of an FDA approval?
Scenario planning is vital to the success of any FDA-approval announcement, says Megan Svensen, EVP of Marina Maher Communications' healthcare practice. "Be ready to capitalize on approval whenever it comes," she suggests.
You should also issue your release over multiple wires to increase Web pick-up. "Your first call should be to AP or the business wires," Svensen advises, "but it's also essential to have several folks on the phone so ...