NEW YORK: Ann Taylor Stores Corporation has named Shadow PR its AOR for the Ann Taylor brand.
The company will work with Shadow on building buzz for the unveiling next fall of the first collection by head designer Lisa Axelson.
“Shadow is a young agency that can bring a fresh perspective,” said Kate Foster, VP of PR and media at Ann Taylor Stores Corporation.
She declined to say whether the company had issued an RFP, but said it used a ...