NEW YORK: Ann Inc., the parent company of retail stores Ann Taylor and Loft, has named MSL New York its AOR after a three-round review.
The agency's consumer practice will manage the account. Scott Beaudoin, consumer practice director at MSL New York, leads the unit.
Ann Inc. representatives confirmed the relationship with MSLGroup, but declined to comment further.
Beaudoin, who was promoted this month to practice director, said the firm will focus on consumer marketing for the corporation and “telling ...