Red Hat uses a wealth of communication tactics including its employees' unfiltered voices to explain the company's value proposition in the most straightforward way.
When Red Hat CEO Matthew Szulik opened a keynote four years ago with a long-form video called "Truth Happens," little did he know that it would one day become a YouTube hit. The video features historical figures making false prophecies about everything from the potential of the automobile to the telephone, and compares that to how Microsoft ...