James Sterling Moran, the paragon of the publicity stunt, died
October 18 at the age of 91. He left behind a legacy of sheer nerve that
put him somewhere among P.T. Barnum, Edward Bernays and Ben Sonnenberg
as the nerviest PR people of all. But was Moran just a then-creature or
is he one for the ages? Isadore Barmash examines the question
James Sterling Moran, the paragon of the publicity stunt, died
October 18 at the age of 91. He left behind a legacy of sheer ...