As PRWeek launches its call for entries, Jonah Bloom looks to last year's judges to offer tips on what it takes to bring home the most coveted trophy in the PR industry
While the winner beams beatifically at the camera, reveling in the glamour and glory of their shiny new accolade,
PRWeek's editor is collared in the corner by a disgruntled punter. "We should have won in the consumer category," grumbles the boutique agency chief. "What campaign did you enter?" asks ...