PR plans for the holiday shopping season are moving apace, even as doubts linger about just how much consumers will spend this year.
Troubled times may cast shadows across Christmas trees and Menorahs this holiday season. Stock losses may crimp checkbooks. Job stability worries may curb spending. War looms in Iraq. And with business pages reporting conflicting consumer-spending forecasts almost daily, uncertainty may be the only certainty about holiday shopping.
Yet in some ways, this holiday season marks a return to consumer ...