ANALYSIS: History of PR - How one bullet felled a president and a city/President Kennedy’s visit to Dallas could have been a PR triumph for a city struggling to improve its tarnished image, but the shots that rang out that day cast a pall that rem

Dallas knew it had an image problem before President John F. Kennedy’s fateful visit on Nov. 22, 1963.

Dallas knew it had an image problem before President John F.

Kennedy’s fateful visit on Nov. 22, 1963.

By the early 1960s, the city’s pillars of industry began losing control

of the unlikely metropolis they had molded on the North Texas

prairie.

Bucking the one-party Southern political tradition, Dallas elected

Republican Bruce Alger to Congress in 1952. Alger - a tall, handsome,

charismatic man - attracted a devoted following of well-to-do ...