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ANALYSIS: Client Profile - How Visa is equipped to wage war on crises/When the Justice Department fired off an anti-trust suit against Visa USA last fall, the credit card giant had its crisis PR plan in place. The company now runs its public affairs opera

STEVE LILIENTHAL

December 20, 1999

On December 31st the war room will be manned, ready to respond to any Y2K crises. The top brass will be in attendance as well. If Y2K problems escalate, the responses have been pre-planned as much as possible. Is this the Pentagon? Microsoft? Don’t bet your credit card on it.

On December 31st the war room will be manned, ready to respond to

any Y2K crises. The top brass will be in attendance as well. If Y2K

problems escalate, the responses have been pre-planned as much as

possible. ...

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ANALYSIS: Client Profile - How Visa is equipped to wage war on crises/When the Justice Department fired off an anti-trust suit against Visa USA last fall, the credit card giant had its crisis PR plan in place. The company now runs its public affairs opera

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