AOL is spending millions to market its new broadband service, touting sophistication over ease of use. But the media is not impressed.

Having just rolled out a $35 million marketing campaign to hype its broadband services, AOL is doing nothing to hide the fact that its future is in high-speed internet offerings, not in its tens of millions of dial-up subscribers. Facing a subscriber list whose growth appears to be stunted, not to mention a plummeting stock price, the still-fresh ouster of ...