From Ivy League to state schools, university communicators find themselves juggling multiple stakeholders in their outreach efforts
PRWeek convened a roundtable of PR pros working in universities and colleges to discuss the challenges and opportunities unique to communicating in this field. PRWeek's Eleanor Trickett and Lisa LaMotta were present at the roundtable, which took place during the Council for Advancement and Support of Education's CASE Summit, held in New York on July 10, 2006. Plesser Holland Associates and CASE's Rae Goldsmith ...