Name: Maita Velez-Couto, account director, rbb Public Relations (Miami)
Placement: Travel + Leisure, July 2011
Timeline: Five months
Who is your client and what are its media goals?
AMResorts is a Newtown Square, PA-based provider of sales, marketing, and brand management services for five resort brands with 24 properties, including Secrets Maroma Beach and Now Jade Riviera Cancun in Mexico.
Its media objectives are to educate all vacationers about the desirability of luxury all- ...